Marketing to Mums: How to Sell More to Australia's Most Powerful Consumer

Marketing to Mums: How to Sell More to Australia's Most Powerful Consumer
Author: Katrina McCarter
Published: September 13th 2016 by Katrina McCarter
Goodreads Rating: 4.17
ISBN10: 0994634102
Genre: Uncategorized
ISBN13: 9780994634108

Mums are the powerhouse of the Australian economy - they're responsible for more than 80 per cent of consumer spending. How well do you know them? Whether you are a small business owner who needs to increase sales on a low budget, or a corporate marketing manager, wondering why you're not selling more of a certain product, award-winning businesswoman Katrina McCarter has important information that can help you become more profitable.

Marketing To Mums offers a simple 8-step framework that shows you how to successfully market your product or service to mums. - Recognise the diverse nature of mums - Avoid the nine mistakes most businesses make - Attract mums to your business, then turn them into raving fans - Harness the power of social media and word of mouth advertising - Grow your business through partnerships By understanding who mums really are and how they make decisions, you will increase sales and improve your bottom line without breaking the bank.