Consumer Behaviour

Consumer Behaviour
Author: Martin Evans
Published: April 1st 2006 by John Wiley & Sons,
Goodreads Rating: 4.00
ISBN10: 0470093528
Genre: Uncategorized
Language English
Pages: 404
ISBN13: 9780470093528

Consumer Behaviour is an exciting, new European text written in student friendly language and designed specifically around how students learn. Using their considerably experience, Martin Evans, Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the Consumer Behaviour in a lively but rigorous manner. They also include topical issues, such as Consumer Misbehaviour, and the growing trend within marketing to attempt to understand consumers through an ever-expanding range of personalised transactional and profile data.